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  • Writer's pictureMatthew Losey

The Importance of Video Production for Sharing the Gospel | How-to #9

Updated: May 2, 2023

In today's digital world, video production has become an essential tool for communication and storytelling. Beyond that, video has the power to captivate and engage audiences in ways that no other medium can match. This is why video production is such an important tool for sharing the gospel.

Something can be said with words alone, some things can be said with a photo alone. When both of those fail, you utilize video. It can communicate ideas, stories, and messages with a level of depth and impact that may be necessary to communicate in your church. It can also help build a sense of community, and relationships, and connect people to ideas and causes that matter. It can assist people to understand the Gospel in a way that is engaging, informative, and inspiring. Through video, we can create a visual representation of biblical stories, illustrate the messages of Jesus, and explain complex theological concepts in a way that is accessible to as many as possible.

Not only is video useful for communication on a basic level, but video production can aid in the worship experience as well. Video can be used to project lyrics during songs, display scripture passages during sermons, and create visual representations of prayers or testimonies.

Video production is also an excellent tool for outreach. It can help churches distribute engaging and informative content that can be shared on social media platforms, websites, or YouTube channels. Videos can be used to create powerful testimonies, share stories of transformation, or explain the fundamentals of the Christian faith. By using video production for outreach, churches can reach a wider audience, connect with people who may be more hesitant to attend in person, and create a sense of community across a broad geographical area.

As we continue to navigate the digital world, video production will play an increasingly important role in sharing the message of the Bible and connecting people to the love and grace of Jesus Christ.


Creating effective Christian video content requires careful planning, preparation, and execution. One important strategy is to clearly define the message or idea that the video is meant to convey. This can be done through brainstorming sessions and by working with a team to develop a script, storyboard, and shot list. Whenever possible, include the use of high-quality images, graphics, and music to aid in positive reputable first impressions. Make sure whatever the message you are hoping to communicate is, you keep the target audience in mind and tailor the content to their interests and needs. For example, if the video is aimed at a younger audience, incorporating humor and modern music may help to engage and connect with them. Finally, promoting the video on social media and other online platforms can help to reach that wider audience.

Categories of Video:

Testimony videos can be powerful tools for sharing stories of transformation and inspiring others to pursue a relationship with God. These videos can feature individuals sharing personal experiences of how their faith has impacted their lives.

Announcement videos can be used to share information about upcoming events or activities within the church or organization.

Encouragement videos can be created to provide words of inspiration and motivation to individuals who may be struggling or going through a difficult time. These videos can feature pastors or other church leaders sharing uplifting messages of hope and faith.

Weekend service videos can be used to live-stream church services or create a recap of the message and worship for those who were unable to attend in person.

Service videos are incredibly helpful during the week. Attendees can rewatch sermons to help them remind themselves of important points. Depending on your setup, these service videos can be uploaded and converted from a live stream video directly to an on-demand file. If your church doesn’t live stream, you can always record and upload files after the service is over. Occasionally you may even find it beneficial to edit a short highlight reel to highlight specific and important portions of the message for people who may be interested in attending your church and would like to get a preview of what they’re in for.

How-to videos that focus on instructional content can be created to help individuals deepen their faith walk and grow in their relationship with God. These videos can provide guidance on topics such as prayer, Bible study, and serving others.

In conclusion, creating effective Christian video content requires a strategic approach and careful consideration of the target audience and message. By using powerful visuals and engaging audio elements, churches, and Christian organizations can create impactful videos that inspire and connect with their audiences. No matter the video type, if carefully leveraged, each of your videos can support your church as a powerful tool in sharing the gospel message and helping individuals grow in their faith.

Best Practices for Developing High-Quality Christian Video Content:

Developing high-quality Christian video content requires careful planning and attention to detail. One important best practice is to create a storyboard or script that outlines the message or story that the video is meant to convey. This can help to ensure that the video is focused and on message. Another important best practice is to use high-quality “pro-sumer” equipment, such as cameras, microphones, and lighting, to capture the video. This can help to ensure that the video is visually and audibly appealing and can easily be seen and understood. Additionally, it is important to consider the pacing and length of the video. Shorter videos that are concise and to the point are often more effective than longer videos that may lose the viewer's attention but it is very much dependent on the type of video. A three-minute sermon might not be the best of ideas while a 20-minute announcement video would probably be excessive.

Selecting Camera, Microphone, Lighting, Set, and Background:

When creating Christian video content, selecting the right camera, microphone, lighting, set, and background can make a significant difference in the quality and impact of the video. When choosing a camera, it is important to select one that is capable of shooting high-quality video and that has features such as image stabilization and the ability to shoot in low light if you are planning to shoot indoors. Here is an example of a less expensive video camera that you could utilize for such a purpose.

A high-quality microphone is also essential for capturing clear audio. A lapel microphone can be used to capture the audio of the person speaking, while a directional microphone can be used to capture ambient sound. Here are a couple of lower cost options for someone who is just starting out.

Lighting is also important for creating a visually appealing video. Natural light can be used to create a warm and inviting feel, while artificial lighting can be used to create a more dramatic effect. Here is a lighting package that would give a decent look for an indoor location.

When selecting a set and background, it is important to consider the message and tone of the video. A simple, uncluttered background can help to keep the focus on the person speaking or the message of the video. Alternatively, a visually appealing background, such as a natural setting or an interesting architectural feature, can help to communicate a connection to the audience in that area.

Conclusion (TLDR)

In conclusion, leveraging the power of video production for Christian evangelism requires careful planning, thoughtful strategies, and a willingness to adapt and adjust to changing circumstances. By creating engaging and authentic content, identifying and engaging with specific target audiences, and being mindful of the opportunities and challenges presented by video production, churches and Christian organizations can effectively share the gospel message and encourage other individuals to take that step of faith as well.

  • Video helps share the gospel in engaging ways.

  • Video enhances worship experience and outreach efforts.

  • Planning, preparation, and execution are key to effective content.

  • Testimonies, announcements, encouragement, service, and instructional videos are just a few ways that we can leverage video.

Let’s not be afraid to embrace this technology and use it to spread the gospel, knowing the impact video can have on people's lives is immeasurable.


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